Being the Ambassador of Calzedonia

December 24, 2017 17 Comments

Now that we are in the last few days of 2017, I’m so grateful to find myself finishing off the year on a high note. This year has been a major turning point in my life that I left my banking career and decided to build a career around my passion (the detailed story was unfolded in my last post, where I reviewed my 2017 with my audience, Click HERE for the post).

As we are approaching Christmas time, and all the brands are running their Christmas and festive season market campaigns, I’m honoured to be have Calzedonia to feature me a section on their official website (Click HERE) and Instagram as one of the eight #PartyLikeA ambassadors. Earlier this year, they also sponsored me to attend their FW2018 Fashion Show in Verona, Italy, which was definitely another eye opening experience to mingle with all the famous international bloggers and we get to meet Juliet Robert in person!


Here’s a short Q&A I did for one of the online magazines, and I thought I’d share it here with you to provide more sights stories about how is it like to be a Calzedonia Ambassador.

Q:What’s it like to be the ambassador to Calzedonia?
A: Since Calzedonia started as a family business, and it still runs by the family, working with them makes me feel like I’m a part of their family. I have met Calzedonia family and they are always there to listen to our new ideas and inspirations, sometimes, I even get to get evolved and contribute my ideas for their marketing campaigns, like the recently giveaway I did for them for this festive season. I get to know most of their staffs in the region and become close friends with some of them. Working with the Calzedonia team is more like hanging out with friends, they made everything so easy and smooth for us.


Q: Who took the photos and did the set up for the #PartyLikeA campaign?
A: When Calzedonia contact me to shoot for the #PartyLikeA campaign photos, the first two things came to my mind was Champagne and Balloons! You can’t have a great party without those two essentials. So I borrowed my friend’s Penthouse apartment in Hong Kong and filled the bathroom with 50 PINK balloons! Pink has always been my party mood colours and I still remember I had pink hummer limos for my birthday parties for quite a few times. Pixels2Project took my photos. I have been working with them for quite a number of occasions now and they really understand my style and know what I want for each of the shoot.


Q: How did you get selected in the first place?
A: Calzedonia ran an Instagram contest earlier this year for their stockings and leggings for their Spring Collections and I was one of the winners, which led me a long-term working relationship with them.


Q: How was the Calzedonia FW Fashion Show like? and what was your day like during your time in Verona?
A:This year is actually the first FW Fashion Show for Calzedonia. They normally host one in their head quarter in Verona for the Swimsuits in Spring, but for leggings and stocking, this is the first time! I was honoured to be invited by Calzedonia, and they took good care of me during my who 3-day stay in Verona. The schedule was quite hectic, but in a good and exciting way. We landed on a Monday with several other guest celebrities, models and bloggers from Hong Kong, Japan and China. Straight after checking in the hotel and lunch, we had a grand tour around the head-quarter of Calzedonia and Intimissimi (They are sister brands and run by the same family). The head quarter handles all the top level strategies, and marketing, and it has this huge auditorium where the fashion show was held. It easily sits over a thousand people. Followed by that was a ‘romantic candle light dinner’ on Lake Garda, where I would never forget how beautiful the sunset was from the lake. Day 2 was the big day – I had a photoshoot around the romantic town of Verona, where Romeo and Juliet families lives, before I rushed back to the hotel to get myself prepared for the evening fashion show, which started around 6pm. It was definitely one of highlights of this trip to mingle in the backstage with all the models and dancers of the fashion show, and when I had 5 people to working on me at the same time to set my hair and do my make up. That was a moment of all-spotlights-on-me moment. The show itself need no words to explain, I have attached a video below for you in case you haven’t seen it yet! Is there an after party? HELL YES!!! Partying with all the bloggers, guests, models and take drunk photos was a part of the ‘package’ 🙂 Fun times are always to short, we left Verona the following, and Calzedonia personally got us limos send each of us to our next destinations.


Q: Who did you meet during the fashion show?
A: Having a front row seat right next to the centre has its perks. You get to see all the famous ones … Juliet Robert was the head guest of the night, there are also bloggers like Chiara Ferragni, Valentina Ferragni, Cristina Musacchino, Louise Thompson, Ryan Libbey, and heaps more.


Q: What is Calzedonia’s plan for 2018?
A: Calzedonia has lots of exciting projects coming up for 2018 and I look forward to work with them in the new year. Another thing that is coming up that really excites me is that Initimissimi, the sister brand, is launching several Intimissimi cafes!! I can’t wait to check out one myself.


(Photos by Pixels2Project)



  1. Reply


    January 10, 2018

    SO awesome Jessie, well done!! I love the Calzedonia range, they have the best tights!
    x Rubi
    Pose & Repeat

  2. Reply

    Natalia k

    January 3, 2018

    Congratulations on being a amabasador!
    These images are gorgeous and I love those embellished stockings perfect for a new year party.
    I hope you had a wonderful new year and may you reach all your goals in the new year.
    Natalia k

  3. Reply


    January 2, 2018

    The photos are beautiful! Calzedonia has been one of my trusted brands for years and my go to place every time I need some really nice tights.

    Happy 2018!

  4. Reply

    Jessi Malay

    December 30, 2017

    How fun are these photos babe?!! Love love love!! Congratulations on being an ambassador and having a feature on their website!! <3

    XO, Jessi

  5. Reply


    December 29, 2017

    Congrats girl. I think it’s so awesome that you left your 9-6 job to pursue your passion. You really have an eye for it and i love reading all your blog posts! Loving this photoshoot too. It looks so fun!!

  6. Reply


    December 29, 2017

    Congrats and I’m glad for you the Italian brand chooses to partnering with you . I love Calzedonia and Intimissimi here in Italy them have a lot of stores everywhere. I buying stocks also for my daughters from them. Gorgeous photography. Wish you a great 2018.

  7. Reply


    December 28, 2017

    You have the perfect pair of toned, lean legs that is truly fitting to be an ambassador for Calzedonia! I would love to hear more about the Verona Italy fashion show. I love the two shots you’ve featured here with the fishnet leggings and the opaque one that is perfect for all holiday dresses, so elegant and classy.

    xo Sheree

  8. Reply


    December 28, 2017

    Wow, congrats on being a Calzedonia ambassador! This is definitely major since it’s a family business, so that should definitely not be taken lightly. Pink is definitely a party color. I love the decor you chose for the celebration!


  9. Reply


    December 28, 2017

    Congratulations on been their ambassador babe!! The is huge and I’m sure many great thingS will come for u. Absolutely love all these photos and you look so gorgeous!! Definitely the right time to publish them too with the festive season coming.


  10. Reply


    December 28, 2017

    Amazing! You are living the life! Instagram really connects both bloggers and brands and creates so many opportunities! What a fun photoshoot – and I need those fishnets in my life! Can’t wait to see what 2018 brings for us all!

  11. Reply


    December 28, 2017

    What an accomplishment and fantastic way to ring in the new year! Caledonia is phenomenal love their selection of stockings and you are a perfect ambassador for them! The time in Italy must have been magical and the images you shot for them are absolutely perfect! Pink balloons and champaign perfection! CONGRATS DARLING! You absolutely deserve it!

    Manda | http://EvocativelyChosen.com

  12. Reply


    December 28, 2017

    Aww, these pictures look so fab! Love everything about this photoshoot! I’ve always loved Calzedonia, they have so many fantastic tights and leggings! Great post, babe!

    Cheers, Eliza | http://www.fashion-confession.com

  13. Reply

    Vanessa Berlin

    December 28, 2017

    How lovely are all of your images! Such an exciting project. You will be the perfect ambassador for Calzedonia, because you have a great sense of style and creativity. This post reflects a happy and fun moment, love it.
    Can’t wait to see what 2018 has for you!


  14. Reply


    December 27, 2017

    Man, I am so happy for you! I wish I got to experience their FW in Verona too. I love Verona for romantic atmosphere and rich history. Would love to return back. Their stockings are cute, I actually saw japanese bloggers wearing Initimissimi and becoming their influencers. Hope, you will join them too.


  15. Reply

    Open Kloset

    December 26, 2017

    Hey Darling,

    Wow Congrats, you really Deserve it:)
    Calzedonia is Amazing Brand and so Happy for you to be their Ambassador:)
    The Photos are Stunning.)
    Happy Holidays
    Kisses Karina

  16. Reply

    Helen Chik

    December 24, 2017

    How exciting babe and these images are just so fun!! I had no idea that you left your job and well done for taking the leap!! Can’t wait to see what you get up to in 2018 honey xx

    Have an amazing Christmas and New Years!! <3

    Helen xx

  17. Reply

    Christine Kong

    December 24, 2017

    I still remember when you first started working with Calzedonia and how excited you were to go to the fashion show. And now look at you, you’re an ambassador for the brand and featured on their website. Congrats babe! You earned it and have worked so hard for this. I love all the photos and the theme and all the pink balloons and champagne. You’re stunning in their stockings and love the fishnet ones with the sparkles the most. Calzedonia has some amazing stockings and socks and can’t wait to rock a pair soon too! Xoxo, Christine




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