4EVAJESSIE

Building Your Personal Brand Part 2 – How to Monetize from Your Blog

August 11, 2017 41 Comments

Three weeks ago, I wrote a post on ‘Building Your Person Brand‘, today I want to drill down a little further from that topic and provide you a few quick tips on how to monetize from your blog based on the personal brand you have built… How many of you have dreamed about this ideal life of traveling the world and at the same time support that lifestyle with the money you earn from blogging, to replace your 9-5 corporate job, and be able to work from anywhere and everywhere in the world? …I certainly have! Having a blog is definitely a step closer for achieving that dream! It is a powerful tool for you to bring your life closer to your dream and help you to work toward financial independence. I have a few quick tips and secrets to share with you here in order to help you to build awesome contents and monetize from your blog quickly.

 

1. Be Specific with Your Content

There are millions of fashion and lifestyle bloggers out there. It is definitely difficult to be outstanding among the tsunami of bloggers in this era, and some of you might have invested a great amount of time on your blog hoping to create amazing content to attract more brand collaborations and sponsorship. The truth is, there is not easy way to stand out if you are competing against millions of bloggers out there. By focus on specific genre or content on your blog (eg: Shoes, Handbags, denim, petite or plus size), we will become the SME (subject matter expertise) and at the same time narrowed down competitions. Therefore, it would a lot easier for you to dominate that specific market and become popular among the brands, who have specific interests in the relevant market that you cover.

 

Mistakes to avoid: How many of you have tried to blast out dozens or hundreds of emails to the brands in order to pitch for collaborations and sponsorship, but barely receive any responses? This is not because your blog is not good enough, it is simply because the content of your blog might not be aligning with the specific interests of the brands. Having a blog with specific content would be able to help you pitch to the brands. A blog that focus on beauty products is more likely to be selected by a beauty brand than a blog with generic topic but more followers. This leads to my next point…

 

2. You Don’t Need a Large Amount of Social Media Followers to be Able to Monetize from Your Blog

To be honest, I have met so many bloggers who have around 20-30k followers on Instagram, but have worked with multiple top tier brands like FarFetch, Revolve, ASOS, YSL etc. How does this work? Well, it’s all about conversation rates. When your blog has specific content, it is more likely to attract followers with specific interests, and once they think you are the SME, it is more likely for them to value your opinion and purchase something that you have recommended them. Hence, this is a valuable measure for the brands, rather than the number of followers have you on social media platforms.

 

Mistakes to avoid: Rather than wasting time on  how to grow the number of followers on your social media platforms, you should spend your energy focus on the quality content that you will be producing in order to align with the strategy you have planned for your blog, and gaining quality followers who are more likely  to help you to improve your conversation rate. Once you got that right! The brands will start to knock on your door!

 

3. Reach out or join a support network

Doing and learning everything yourself could be very time consuming and frustrating sometimes. Yes, blogging can be overwhelmed with too many options and too much information sometimes. Having a support network is very crucial. Join support groups on Facebook or Telegram, where bloggers share their information, resources and contacts, and learn from each other mistakes and learn from the short-cuts other people have taken! Tony Robbins once said “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results”. So reach out for the bloggers in your city, and catch up with them or attend events with them together, enjoy the most of your blogging career. Remember, blogging can also be simple and fun.

Mistakes to avoid: Try not to learn everything by yourself. It know online courses are easily accessible and you can pretty much google or youtube everything. However, this can be very time consuming, only if you know what to researh. Huge amount of time could be invested for archiving marginal results. Try to avoid the try and error, by talk to people who have done it before. Not every blogger is selfish and not willing to share, that’s definitely a wrong perspective to have towards the blogging industry. In fact, many of them are very friendly and helpful. I have met many of them during my travel and talked to countless of them in my support group to ask for advise and tips. It has been working out well for me. So don’t be shy to reach out. The worst that could happen is to get a NO for an answer and you can always move on and ask the next person 🙂

 

4. Take a Leap of Faith

Once you have a strong personal brand and a solid business network, then it is about time to take a leap of faith and start to build an empire of your own. Whether it’s a eBay store; launching a label of your own clothing life; or even start a social media company of your own. Having engaging followers, being the subject matter expertise, and a large network of the vertical supply chain of your industry would definitely help to take your business off in no time! See after all, it is not that hard to create your own dream job if you do it right!

 

Stay tuned for my Part 3, where I will be presenting you a few guest bloggers and share their past experiences of building their personal brands with you.

 

| SHOP MY LOOK |

Swimsuit: Sponsored by Calzedonia

Sunglasses: Sponsored by Ray Ban

 

4evajessie@gmail.com

41 Comments

  1. Reply

    Darya

    August 17, 2017

    Hey Jessie,

    This post is definitely what I NEED!!! I feel that I need your tips in the nearest future. Please, keep up writing posts on this topic. They are so informative and inspiring especially for those people who ve just started their blogging-career. I’ve saved your “Mistakes to avoid» because I still make them (after 6 years of blogging lol). I CAN’T WAIT FOR your part 3 to read!

  2. Reply

    Theluxeedition

    August 17, 2017

    Thanks for this informative post! If been thinking about this lately .. there are so many people out there trying to do the same thing and sometimes miss the point. Losing focus of what’s important trying to gain followings.. but I defo see it a lot and try to find focus in my work!

    Love this post! Keep up the hard work and good luck!

  3. Reply

    Bernice

    August 17, 2017

    Great tips Jessie! I completely agree with your tips, and have struggled with finding consistent content as my life is currently in transition. i do applaud you for creating a platform for you to voice your style, and opinions that are so influential xx

    Bernice | IG @Bunnybernice
    New Post: https://www.bunnybernice.com/single-post/2017/08/15/How-To-Handle-Stress-in-Four-Steps

  4. Reply

    Sofia

    August 17, 2017

    Girl you are rocking this swimsuit! I definitely agree on all these points. It is so important to create content that you are interested in and create niche so that your followers know what they are getting from you. Recently I have been trying to remove all the spam followers or ghost followers on my account because they really does nothing for me!

    http://aloveaffairblog.com

  5. Reply

    Eliza

    August 17, 2017

    There are some amazing tips. I absolutely agree with you on focusing on the quality, not the quantity. The better your quality is the more likely brands are going to work with you. Thank you for all the useful information you shared here. And I can’t wait for Part 3!

    Cheers, Eliza | http://www.fashion-confession.com

  6. Reply

    Lana

    August 17, 2017

    Very useful tips, babe. I just started my blogging career, but it takes so much time and effort so I need an inspirational post like this, so someone tell me what should I do.
    I love all your tips, I think it is very necessary to find your niche, because I see a lot of bloggers who try to take 3-4 niches at once and never succeed.

    http://lanaluu.com

  7. Reply

    Jo

    August 17, 2017

    These are really great tips for monetizing your blog and building partnerships! It’s so true, numbers only mean so much to brands. I used to work in marketing for a brand so I know that finding the right fit is so much more than someone’s number of followers. A big part of it is truly how much an influencer aligns with the brand’s core values.

    xo, Jo
    http://www.cutandchic.com

  8. Reply

    Sheree

    August 16, 2017

    Jessie, you have nailed this!! This Building Personal Brand series has been my favorite so far, it is insightful and useful for both seasoned and new bloggers. Being the SME is so important to narrow down the niche in a sea of bloggers and make yourself stand out. I can’t wait to read Part 3 and learn from more amazing blogger babes who is thriving and making it.

    xo Sheree
    PoshClassyMom.com

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Thank you Sheree!! Actually the ‘Building your personal brand’ idea came up so randomly. Sometimes, we find amazing inspirations when we are not trying too hard to look for it. It has been almost a year and half since I started this blog and I’m so grateful that I had people to pin point me to the right directions so I was able to grow this fast. I want the same for the bloggers who are new to blogging, to make their life easier =)

  9. Reply

    Jill

    August 16, 2017

    I can’t wait for post number 3. These are some great tips and pointers. I think the most relevant is the fact that you don’t need a lot of followers to monetize you blog. I love that you are sharing your insights in such a competitive industry to help others. Thanks for your post!! J. x

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Thank you Jill!!! I think it is a pretty common mistake that bloggers are spending way too much time on growing their followers than producing quality contents. There needs to be a good balance, in face, if one’s content is great, the followers will come =)

  10. Reply

    Rachel Holliday

    August 16, 2017

    Absolutely loved reading this post Jessie and it was super helpful! I think it’s all about branding and being specific too! Blog groups are amazing too as we can all learn tips and tricks too 🙂 Plus, its great for networking and forming connections. As for your photos, you look HOT!!!!

    Rachel xx
    http://www.thedailyluxe.net

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Thank you Rachel! I know it can be a quite difficult journey of find our own self and our uniqueness. But if we look hard enough, eventually we would be able to find the answers we are searching for. 🙂

  11. Reply

    Thomas Falkenstedt

    August 16, 2017

    See hun, this is exactly what I needed to read as I’m at the point of having quit my full time job and am now doing this full time. Thankfully I can pay my bills with this thing, but you mentioned an interesting thing that caught my eye in the beginning. That a blog is a powerful tool and here I’d insert “to become something even greater” as I believe we’ll be doing this for a while and then hop on to the next platform in life. Thanks for a great post and here’s one who’s always got your back!
    Thomas xx

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Want to know my secret!!! I have resigned too, about a month ago!!! I’m going to start a new journey of my career. Can’t wait to tell you more about it in my Part 3 post =) You blog has been truly amazing! Admire your writing style, your outfit inspirations and some of your motivational posts were absolutely inspiring. So what’s the next platform of your life?I read from your blog that you are a certified stylist now! How amazing is this! Hope this will open more doors for you in the fashion industry. =)

  12. Reply

    Esther

    August 16, 2017

    It was so interesting to read this post. Thank you so much for sharing these tips. I have just started this year with my blog and the engagement with my followers is very important to me. I really appreciate all feedback on I try to best I can to act upon.
    Keep up the good work. Have a fantastic week.

    Love, Esther
    https://lifestyle-tale.com/calla-flower-power-business-look/

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Love your Blog Esther!! Great layout and design. Glad that you found my post helpful. You wish a great blogging journey ahead of you babe=)

  13. Reply

    Sharon Wu

    August 16, 2017

    These are such great tips Jessie! I couldn’t agree more with your first point — being specific with your content is so important, and so is being consistent with it! Brands will definitely notice 🙂 Btw, I love that one piece suit on you! Your legs go on for dayssss! xo, sharon

    http://www.stylelullaby.com/fashion/back-to-school-trendy-affordable-styles-jcpenney/

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Good point Sharon!! Being consistent is so important!! I’ve been such a huge fan of your blog and I admire the amount of work you have put into it! Such a huge success now launching your own clothing brand! You are definitely our role model.

  14. Reply

    Gina Diaz

    August 15, 2017

    I’m so glad I reach to you to read this incredible post! thank you for such a great reminders and tips, We really need to focus and stand out by creating unique content. I can’t wait for part 3. You look gorgeous in this swimsuit, btw amazing shots!

    Happy Tuesday! xx. Gina

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      THanks Gina. Damn shouldn’t build up everyone’s expectations for Part 3, I hope it won’t dispointing XD. T

  15. Reply

    Natalia k

    August 15, 2017

    What a inspirational post!
    I love what you do and your positive energy that always shines through.
    Yes it is a hard slog and there is so much competition these days but if we are doing what we love with passion like you mentioned then it’s a reward on its own.
    And I’m not suprised you are doing so well,your a intelligent beautiful women that is killing it.
    All power to you!
    Xo
    Natalia k

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Thanks Natalia for your kind words. I guess when we put the right minds at the right places, anyone can succeed. So just need to channel our energies to the right places sometimes =) I hope this post will guide the girls out there who are still looking for the right channel for them to focus on =)

  16. Reply

    marcy

    August 15, 2017

    Very great post babe!! I read the part one and really enjoyed. I have to say I’m one of those girls that also worry in how to growth my numbers but its true we should focus ourselves in quality content. I agree numbers are important but quality is most important since there’s so many girls out there doing the same.

    xoxo
    Marcy

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      I have to confess that I did care about numbers of my IG account in the past. Then I realized afterall it’s just a number if you are connected to the right audience and the brands. 🙂

  17. Reply

    Elegant Duchesss

    August 15, 2017

    Great post and definitely captures all the key points. Nowadays is so much harder to get even that 20-30k followers and I’m not sure it’s even possible anymore. One of My friends has been doing her blog for over a year, high quality content and she can’t even get to 10k followers on Instagram even tho she works on it day and night . I don’t understand what the secret is to get there as it’s not just about quality and consistency sadly. Any tips that you can share ?
    http://www.elegantduchess.com/2017/08/15/summer-2017-edit-romper-up/

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      First of all, thanks for popping by my blog. From my personal experience of growing my IG account, I found the first 10k was the hardest. After that things have became a lot easier for me. There are a few ways you can grow you IG in a relative quicker way:
      1) Collaborate with other bloggers in your town. Try to get featured on their Instagram for joint posts or group photos.
      2) Join the blogger brunches. If you can’t find any around you, reach out to the other blogger in town and organize one yourself! Tag each other on the photos and Instagram Stories during the brunch
      3) Work more with the brands and try to have the brands to repost your photos, since the brands often have a much larger audience basis. If you can’t find brands to work with in the first place, then just tag them in the posts over and over till they notice you. I use to tag Missguided a lot for my posts with their outfits, till one day they have noticed me. Now I have monthly ongoing collaborations with them.
      4) Join giveaways. This one can be quite debatable. But this is definitely the quickest way to grow your Instagram accounts.

      Hope those tips are helpful for you girl 🙂

  18. Reply

    Michelle

    August 15, 2017

    Great tips! I think my mistake was trying to do it all myself when I first got started because I really didn’t know any bloggers personally. I tried reaching out to bloggers I admired but kept getting ignored or abrupt answers because they really didn’t want to share or let me in. I agree that there are a few nice ones out there but there are so many more competitive girls unfortunately. I can’t tell you how many times I’ve heard (or have been told stories) that “nobody helped me, why should I help you?” I think the lucky ones are the bloggers who find each other and connect and help each other grow.
    XO
    http://www.lehoarder.com/

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      Me too! Have definitely learned a lot of the things from the hard way. I was watching YouTubes on how to build a website from scratch and took me 3 days and nights none stop to build this website 🙁 Could have asked for advises from other bloggers to save time. I think forums could be helpful for the new bloggers to post their issues and frustrations, and I’m sure someone nice out there will be gladly to answer their queries =)

  19. Reply

    Samantha Mariko

    August 15, 2017

    These are such useful tips! I love how you also included mistakes to avoid because I think a lot of us tend to make those mistakes first. I’ve definitely learned that quality over quantity has helped me a lot with collaborations 🙂

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      You have amazing posts babe! Need to learn more from you about how to pose for the cool photos =)

  20. Reply

    Mariann Yip

    August 15, 2017

    I absolutely love this blog post because I also write a lot about blogging advice on my platform. I agree with all of your tips and can’t wait to read the third part 🙂

    • Reply

      4evajessie@gmail.com

      August 16, 2017

      read your post and absolutely loving it!! You definitely inspire the rest of the bloggers out there.

  21. Reply

    Jessi Malay

    August 15, 2017

    Yes! Yes! Yes! i couldn’t agree with you more! you definitely hit all the key stones! Patience is also power and nothing happens over night. Great post babe<3

    XO, Jessi

    http://www.mywhitet.com/fashionable-poolside-essentials/

    • Reply

      4evajessie@gmail.com

      August 15, 2017

      Totally agree with you babe. It takes time to build Rome. Patience is definitely the key. Would love to hear your stories about building your person brand one day =)

  22. Reply

    Diana

    August 13, 2017

    What a great tips you gave to us! While I was reading, I was enjoying because it felt like we were talking to each other. I am so sad that going to miss your travel to Georgia, but hope one day we will meet. It is total true, that there are a tone of bloggers who is willing to help and being a total bitch ” I don’t anything” while she is being successful. Haha. From my experience meeting people in person is way better than see them on social media, cuz their personality is way different.

    http://www.queenhorsfall.com

    • Reply

      4evajessie@gmail.com

      August 15, 2017

      I believe in positive spirits. The more we share with others, the more we will receive from the universe. Those who really hold on to what they have will definitely limit their future gains =) Thanks for helping me out to plan my trip to Georgia. I only have 4 days to spend in the country before I move on to Ibiza. Hope I get to as much as I can during my time there =) Will definitely check out some of the spots you have mentioned babe <3

  23. Reply

    Christine Kong

    August 12, 2017

    This is such a great post for bloggers to read. New or old, it has lots of helpful information. I definitely think there is so much competition out there right now and you have to do something to make yourself stand out. Easier said than done, but once you find it and stick to it, the rest will happen organically. Thanks for the inspiring and motivating post! You look amazing in this one piece by the way! xoxo, Christine
    http://dailykongfidence.com/

    • Reply

      4evajessie@gmail.com

      August 13, 2017

      Thanks Christine!! Yes, it’s definitely a continuously learning process for us. Being niche definitely certainly helps with the competition. I love your style. You have always been the expertise in denim and I love all your inspiring and motivation posts =) From the time you have started your blog last year Feb till now. You have archived amazing results. Keep up with the great work!!

  24. Reply

    Candace

    August 12, 2017

    I had no idea you were a blogger full time. No wonder you have so much time to create all this amazing content you bring to us! I agree, it’s definitely not about numbers. I was getting paid campaigns before I even brought focus to IG and was on another network alone. You shared some great tips here. So excited for your part 3!

    http://www.thebeautybeau.com

    • Reply

      4evajessie@gmail.com

      August 12, 2017

      Oh… I’m not babe! I’m not doing blogging full time. Just doing it on the side as a hoppy on top of my corporate job. I have recently resigned and started some thing more exciting of my own. Blogging will stay as my side job 😉 Stay tuned for my next post and I will tell everyone more about what I do.

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